Objective –The goal of this project was to create the Olympic logo through coding and then test the limits of a brand's visual identity through different experiments
Through these experiments, I explored how far the logo could be altered while still maintaining its recognizability and core brand essence
Using code, I constructed the logo with precise geometric relationships, ensuring accuracy in its proportions. I then explored variations by manipulating shape, color, layout, and interaction-based transformations, pushing the boundaries of recognizability while maintaining the essence of the original mark
Brand Research
Initial Sketches
Initial Exploration
Parameterized Shapes
Gradual Variations
Random Variations
Mouse Responsive Variations
Final Variations: Randomization + Mouse Position
