Objective – For this project, I rebranded the National Museum of Women in the Arts with the goal of creating a bold, modern identity that better reflects the power, diversity, and innovation of the women artists it celebrates.
The existing brand felt too restrained and traditional for a museum that champions groundbreaking work by women across history and contemporary practice
Moodboards
I created several moodboards exploring different visual directions, but ultimately chose the one that felt the most refined and impactful—its strong contrast, confident typography, and minimal aesthetic aligned best with the bold, contemporary tone I wanted the rebrand to communicate.
Initial Sketches
First Round Digital Designs
Second Round Digital Designs
Final Logo Design
Branding Assets - Physical Merchandise
Branding Assets - Web Design
Branding Assets - Wayfinding
Branding Assets - Poster Series
Final Brand Style Guide
