Objective – To develop a cohesive visual identity and marketing materials for the Voucher Accountability Project, helping educate Ohio residents about the impact of the EdChoice Voucher Program through clear, accessible, and engaging design.
I partnered with Honesty for Ohio Education as a freelance graphic designer to build the visual identity for the Voucher Accountability Project. The project began with research into the Voucher Accountability Project's mission and target audience. I explored Ohio's EdChoice voucher program to better understand the issues surrounding public school funding and educational transparency. From there, I identified key themes such as accountability, trust, and public awareness.
Initial Explorations
After establishing the project's goals and visual direction, I began exploring a wide range of logo concepts. Rather than committing to a single idea immediately, I experimented with different symbols, typography, and layouts that represented accountability, transparency, and education. Some concepts emphasized official documentation and oversight through checkmarks and document-inspired graphics, while others explored shield-like forms to communicate trust and protection. I also tested different type treatments, icon placements, and proportions to evaluate readability and versatility across digital and print applications.
Final Logo Direction
Final Logo Design
Initial Sticker Pack Explorations
Final Sticker Designs
Newsletter Design
Other Branding Assets
